7 Ways to Create More Visibility To Sell More Books

Ellen Violette
4 min readMar 30, 2021

You’ve written a book, but it’s not selling as well as you had hoped. What do you do?

Focus on more visibility. Unfortunately, many go about this the wrong way. They start reaching out more to their own community, but that won’t give you the visibility you want. To reach a larger audience, and sell more books, you have to get out of your own echo chamber. What I mean by that is if you only speak to your email list and to your group, you will be reaching the same people over and over and you will not expand your reach, sell more books, and/or grow your business.

What you want to do is collaborate with other people and leverage their influence for more visibility. Here are seven great ways to do that.

1. Be a podcast guest. Create a one-sheet and reach out to podcasts that would be interested in your topic. The more often you speak, the faster you will grow your visibility, your book sales, and your business. You can find a free list of podcasts at https://podcastguests.com or Speakertunity at http://ellenlikes.com/podcasts-radio-speak*

2. Speak to other people’s Facebook groups. You can also do Facebook swaps where you speak to each other’s groups. You can ask your “friends” in a post or individually by direct messaging them if they’d like to swap. You can also ask in other groups…

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Ellen Violette

Book coach/strategist, multiple #1 bestselling author, podcaster for inspirational speakers and visionaries. Grammy-nominated.http://www.booksopendoors.com