How to Leverage Your Book to Generate Leads and Passive Income 24/7

Ellen Violette
4 min readOct 26, 2021
Book Marketing for Leverage

Your book is a powerful lead magnet that gets people to take action, whether it’s to opt in for a free book or pay for a book, and that is how you know who is interested in what you have to offer, especially if they pay for it. And there are many ways to market your lead magnet, but all are NOT created equal.

In this article, I’ll share 7 reasons why creating a book funnel is the best way to create leverage when marketing your book and your business.

Reason #1: There are many ways to market your book, but for some, you have to be present, such as mentioning your book on interviews and podcasts and at live events, on or offline. But a funnel frees up your time; you don’t have to be present for your book to market for you and it can give you leads 24/7!

Reason #2. A book funnel gets the reader to take the next step with you, so you can start to build a long-term relationship with them after they have read your book.

Reason #3, Book funnels start with a free + shipping offer and customers get a print book. People LOVE to get something for free. But a funnel is a win-win because the beauty of a free + shipping offer is that while the book is essentially free (depending on your printing cost), your customers are still paying for shipping. And to do that they…

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Ellen Violette

Book coach/strategist, multiple #1 bestselling author, podcaster for inspirational speakers and visionaries. Grammy-nominated.http://www.booksopendoors.com