How to Use LinkedIn to Launch Your Book

This excerpt is from the Books Business Abundance Podcast with Ellen Violette, Episode 93, The Power of Yes with Pam Heath, The Yes Coach.

Pam: So, how I used LinkedIn is interesting because the intention of the book launch and taking it to bestseller was to use it as a funnel for my coaching. I coach entrepreneurs. And LinkedIn, the whole concept of LinkedIn, LinkedIn is the inside the conversation called “six degrees of separation”, so that you are connected to anybody on the planet within six degrees of everybody you know. If you know someone, who knows someone, who knows someone, who knows that person, and that’s how LinkedIn works. So, what I did on LinkedIn is I reached out to all my first circle, and I told them that I’m having this event.

Ellen: And you reached out to them one-on-one or in a post?

Pam: No, you can do group messages on LinkedIn. If you don’t know how, I’m happy to help you do that. You have your first and second circle. That’s where I concentrate on, is my first and second circle. I have 2,500 people on LinkedIn.

Ellen: I was thinking, how would I do that? I have like 9,000.

Pam: That’s perfect. That’s perfect. You can go on LinkedIn, and in your first circle, you can blast a message saying, “I’m having this event and my request is that you contact…