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Two Pitfalls of Changing Your Book Title That Can Cost You Big Time.
You’ve decided to change your book title, but you’ve already got a cover, and you’re thinking you still want to use the cover because you like it. If the meaning of the new title is identical, it will work, but if not, this could be a big mistake.
Let’s say your title has a different meaning. For instance, your first title talked about the joys of parenthood with a newborn, so you use a playful font and a cute picture of parents enjoying themselves with their new baby and you like it so you’d like to keep it.
But, now you’ve changed direction with your title; your subtitle talks about the lack of sleep and adult companionship, how trying it is, and how to turn it around. The focus is entirely different, so your font and graphic need to reflect that.
One way to pick a better font is to look at the other books in your niche that are bestsellers and approach the topic in a similar way to the way.
Extra tip: I just worked with a client who had a playful font that needed to be changed to match her new title, and we found that the two bestsellers on similar topics had more “serious” fonts as well as similar colors, and both had a band either at the top or bottom of the cover. One was all in caps and one had caps and small letters. When you see recurring…