Why Publish in Amazon? (Part 2)

Are you taking advantage of Amazon publishing? Many authors don’t realize what a goldmine Amazon can be for their business! There are so many advantages that you may not be aware of or be taking full advantage of. So, here are several more to consider:

Amazon publishing has joined what used to be called the “Big Six” before the Random-Penguin merger. Now, it is the sixth big publisher. It offers all of the benefits of a publisher, but through it’s own distribution channel. And what it lacks in it’s ability to get your book into bookstores, it gains with it’s promotional capabilities. So, it is pretty much impossible to ignore!

And Amazon has made it so easy! If you don’t know your numbers, you don’t know your authoring business, and Amazon offers easy-to-read royalty statements, unlike some of the other online publishers.

Plus, Amazon provides daily sales data, so you can see exactly what is working in your marketing and what isn’t. All you have to do is track your marketing efforts and check your stats daily and adjust your strategy to make more sales on an ongoing basis.

And Amazon helps you sell all your books, not just one book, by showcasing your other books on each book sales page through the section that says, “Customers who bought this item also bought…”. So now when I promote one book, all my books sell!

Also, they don’t just promote the first sixty to ninety days like traditional publishers do. Instead, Amazon promotes your book for more than two years after publication! And the more you promote your book, the more Amazon will promote it as well.

And finally, you can buy ads for your books through Amazon Marketing Services (AMS). These ads are cheaper than Facebook Ads, and they are targeted to the people most likely to buy your books. Buying these ads can increase your passive income from book sales exponentially and, in some cases, even provide a full-time income.

So, if you aren’t publishing on Amazon, you are missing out on some huge opportunity to increase your credibility and sell more books.